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So instead of making it easier to find mates, they do the exact oposite: They make it harder to find your match!
Just think about it: Imagine you owned a dating service with 1 million paying members.
There are several ways to make money with online dating: The paradox of paid online dating services is that if people get what they want, they have no reason to continue their membership.
The big online dating giants are familiar with this fact.
There are upright and honest participants in this industry for sure, but the average online dating service is mostly serving their owners more than they are serving their members.