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Michael now speaks regularly at events including the Independent Hotel Show and acts on the board of the Guild of Entrepreneurs.
He leads a team with over twenty years’ experience in generating online experiences that turn website visitors into paying customers by following a defined and scientific process to increase conversions, proving uplift via split-testing web pages.
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He was subsequently employed by the New Zealand Tourist Board to develop national and regional tourism strategies before moving to Britain in 1997 to work as Policy Manager for Visit England and the Visit Britain.
Following the separation of the two organisations, he became the Head of Strategic Planning for Visit Britain with responsibility for Policy, Strategy, Sustainable Tourism, Business Planning and Marketing Evaluation.
Before Booking.com, Cat held different positions as business development manager and groups bookings manager and also graduated from Strathclyde University in hotel management.
Elliott joined in January 2017, and is the Account Manager for Hampshire and the Isle of Wight working as part of the wider South East team.
We will cover technology, digital marketing, dealing with disruptive guests, cost-saving tips, new trends, smashing reviews, being top-rated and everything in between.